How climate companies explain themselves, and where the policy ground is moving.
Most writing about climate policy tells you what changed. Most writing about climate marketing tells you to be authentic. Neither helps much when you are the person who has to write the sentence.
This is a reading of both at once: what the policy ground is doing, how hard ideas are being communicated, and how individual published sentences hold up when somebody reads them closely.
It is written for founders and the people who write for them. It is specific, it shows its sources, and it rarely runs past ten minutes.
Four recurring sections, in whatever combination the issue calls for.
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Confirm your address by clicking the link in the email that follows. You will get each new issue, notes in between when there are any, and occasionally something about the writing I do. Some months that is one email, some months three or four. Never more than one a week, and you can unsubscribe in one click. Your name and address are used for nothing else, as set out in the privacy notice.
A twenty-year contract and a hydrogen auction premium, built around the same problem: the return arrives long after the money goes in. Nineteen projects withdrew at the point a bid had to become a guarantee. What both instruments do about the interval, and what that tells you about the sentence you are writing.
Twenty-seven funded climate company homepages, counted against one rule. The median puts seventeen words in front of the first sentence a competitor could not publish. One puts 296.
Two EU instruments, and the sector has been briefed almost entirely on the one that stalled. What the rules arriving on 27 September actually reach, what they do not, and the regime nobody has briefed you on.
Shorter pieces, written when something is worth writing about, live on Notes. Same reading, less structure.
I ghostwrite newsletters, email courses and LinkedIn posts for founders building the energy transition. Before that I spent 25 years as a barrister, and my Masters is in International Politics with a focus on climate and energy policy.